Assignment - 8

Political, Cultural and Ideological Beliefs

Today Politicaly and culturally messages inform design very efficiently. Almost all advertisemnets and some brands promotes or advertises with Political and Cultural concept. In their Brands or advertisements they pretty much use their Cultural design patterns or something regarding concerned to their culture and politically concerned. To support this, below i have given a supporting example to this.

The example for this assignment, I choose, which express cultural, political and ideological beliefs, is "Maori TV". I choose this because it efficiently expresses all these beliefs in one.

Culturally 'Maori TV' is expressing "Maori" culture through TV, showing programs everything in Maori language and under the respect to Maori culture, all over the country.

Politically 'Maori TV' expresses politics about Maori people's rights in New Zealand. As Maori people thinks that they are natives of N.Z and they should stand on top first for anything in N.Z. Moreover there were quite large amount of people who thought there shouldn't be 'Maori TV'. Maori is the basic first culture of N.Z and they even did a court case about having Rugby World Cup live forecast only on 'Maori TV' but they lose it. They decided so because Rugby is N.Z's national game, as Maori's game and should be just shown on Maori TV so that through this they could even promote 'Maori TV' all over in N.Z and plus the publicity of Maori Culture.

Ideologically "Maori TV" wants to bring back the status of Maori Culture which is pretty much vanishing away these days. So there main key point is to emphasis and promote Maori culture all over the country and bring it back on its top position. There main ideology is to encourage and connect people with Maori culture and to bring back Maori culture's status on top, in their own country as it use to be earlier in N.Z as they are the natives of N.Z.

Reference:-

Image - http://www.google.co.nz/imgres?imgurl=http://hui.hrc.govt.nz/assets/Uploads/Shayne-add/_resampled/SetWidth400-Full-logo-Maori-Television-Preferred-for-TVWeb.jpg&imgrefurl=http://hui.hrc.govt.nz/sponsors/&usg=__d4PkCidxC27FyGmHO5OwZLDSaro=&h=188&w=400&sz=14&hl=en&start=99&zoom=1&tbnid=aC7p3hI8aSb76M:&tbnh=96&tbnw=205&prev=/images%3Fq%3Dmaori%2Btv%26hl%3Den%26biw%3D1366%26bih%3D677%26gbv%3D2%26tbs%3Disch:10,2929&itbs=1&iact=rc&dur=466&ei=Z76eTIuzIYyWsgPyltHVAQ&oei=XL6eTPeuBI_CsAPg_4zWAQ&esq=6&page=6&ndsp=18&ved=1t:429,r:8,s:99&tx=132&ty=69&biw=1366&bih=677

Assignment - 7 Culture Insensitive and Culture Sensitive

Culture Insensitive

I took photo of Tiki on a poster used as for the publicity of next level Maori website on wall of a shop in Cuba Street. I took this photo as an example for culturally insensitive because Tiki is religious and sacred in Maoris and in this picture the Tiki face is shown coloured and modern version which is completely dishonoured because it’s religious, people have sacred feelings for it. More over it is used for publicity of Maori website so for this they should have used original Tiki instead of making changes in Tiki according to their poster. It shouldn’t be used as in modifying and putting some colours into it to make it look more efficient. It’s like making joke of some one’s religious feelings, which is completely insensitive.

Culture Sensitive

I took photos of floor in park on Cuba Street having Maori design patterns made of iron in the floor. Its culturally sensitive because in it Maori design patterns are used very precisely and moreover laid down in park where usually everyone goes in a while. It’s perfect place to present Maori culture in design form as using in patterns on floor. This leads to rich spreading of culturally feelings.

This photo is another example of CULTURE SENSITIVE. This photo is also taken from Cuba Street, a poster on top of some shop. This photo attracted me towards itself because in this also there’s use of Maori Design Patterns for publicity of a T.V show presenting Native Affairs- stories made for New Zealand, which is almost about Native New Zealand means about Maori Culture. The design Patterns used in this poster is perfect for such an advertisement. The patterns on the poster making it more presentable for Maori Culture, moreover the man on the poster is also looks Maori which makes poster looks more related to Culture.

Both these photos of Culture Sensitive express Maori culture more respectfully, sensitive in feelings and are perfect use of culture in floor patterns or in poster. Whereas, in the Photo of Culture Insensitive the use of Tiki in such poster like this is disrespectful and insensitive in feelings.

Assignment - 6

Bauhaus

Bauhaus is very important history for Design studies. It is a part of design culture. There are heaps of similarities between the Design education in earlier Bauhaus and today's modern education in first year of Design. Mostly the teaching methods are same but the subjects, courses and options are changed and are different as compared to that time.

The ideas of new technologies and Mechanical industrial production were expressions found in Bauhaus school of design located in Weimar in Germany. The first director of the school was Walter Groupis (1883-1969).
At first in Bauhaus the art classes begins in the teacher’s classrooms and while the craft classes took place in the workshops including other courses such as metal work, bookbinding, weaving, printmaking and painting. The main courses and subjects were art, painting, craft, metal work, weaving and print making.
Where as in our first year design classes mostly every class whether its for art, craft, painting or other metal works is done in studio’s or workshops. Only the lectures are given in classes, and for rest practical work studios and workshops are made for this. But the working workshops is similar to as was done early in Bauhaus. Also there was a slight difference between subjects and courses, now courses are media-design, industrial-design and cultural-design, which enables students to learn from other fields as well.
Moreover earlier in Bauhaus, Vorkurs couldn’t seek solely familiarise students with objective analysis elements of art as visual language construction and interior design. In first year we are taught to visually analyse and feel the object before making it practical as drawing or craft.
The major similarity is that Walter always taught that they don’t want to design buildings or make them instead he wants students to work upon objects. Similarly in first year design we are taught to experiment and critically look and work upon objects.